/ The HookSmith Blog
Growth advice for contractors and home service businesses. No fluff.
Straight, no-fluff guidance on websites, local SEO, and reputation — written for business owners who don't have time to waste on theory nobody can actually use.
AI Search
Homeowners Are Asking AI Who to Hire. Here's How to Be the Answer.
A growing share of homeowners now ask ChatGPT or Google's AI for a contractor recommendation instead of scrolling search results. Getting named works differently than ranking — here's what actually earns the mention.
Reputation
How to Get More 5-Star Google Reviews for Your Home Service Business
Happy customers don't always leave reviews on their own. Here's a simple, repeatable system for turning satisfied jobs into a steady stream of 5-star ratings.
SEO
Local SEO for Contractors: How to Show Up When Customers Search
Ranking on Google isn't magic — it's a handful of specific, repeatable steps. Here's what actually moves the needle for local contractors and home service businesses.
Website
5 Signs Your Website Is Costing You Customers
An old or slow website doesn't just look bad — it actively turns away customers who were ready to hire you. Here are five warning signs worth checking today.
Growth
Why Your Contracting Business Needs a Website in 2026 (Even If You're Booked Solid)
Full schedule doesn't mean full pipeline. Here's why a real website still matters for contractors, HVAC companies, and other home service businesses — even when the phone's already ringing.